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A report in the Ipswich Journal** on 20 Jul in 1867 states that :
Waterloo Private Hotel, Princes Street, Ipswich. Auction of the excellent & nearly new furniture of the Commercial Room, Coffee Room, Private Parlours, 16 bed-rooms, Kitchen Requisites etc, the greater portion of which have been supplied within a year.
Norwich Union branch office moved several times in Ipswich before taking up residence, in 1928, at 12a Princes Street in the building which had previously been the Waterloo Hotel***
last updated 19/10/2014
(Most pub, location & historic details collated by Nigel, Tony or Keith - original sources are credited)
(*** details supplied from http://www.aviva.com/about-us/heritage/blog-archivist/posts/611/)